Marketing Manager Resume Example

Emily White

Los Angeles, CA
emilywhite@example.com | (323) 456-7890

Professional Summary:

Innovative Marketing Manager with a Bachelor's degree in Marketing from UCLA and over eight years of experience in marketing management. Skilled in creating and executing effective marketing strategies. Proficient in using marketing tools such as Google Analytics, HubSpot, and Adobe Creative Suite.

Professional Experience:

Marketing Manager | Google
April 2016 – Present
- Led a national marketing campaign that increased brand awareness by 40% and generated $2 million in sales.
- Created and executed marketing strategies, conducted market research, and developed brand strategies.
- Analyzed market trends and developed innovative marketing solutions to drive business growth.
- Collaborated with cross-functional teams to develop and launch new products and services.
- Managed digital marketing efforts, including SEO, SEM, and social media campaigns, to increase online visibility and engagement.
- Utilized Google Analytics to track campaign performance and adjust strategies for optimal results.
- Conducted A/B testing to refine marketing messages and improve conversion rates.
- Trained and mentored junior marketing staff, fostering a culture of continuous learning and improvement.

Assistant Marketing Manager | Apple
June 2012 – March 2016
- Assisted in managing marketing campaigns and conducting market research to support strategic planning.
- Supported the development of marketing strategies and brand initiatives, contributing to overall brand growth.
- Collaborated with creative teams to develop compelling marketing materials and content.
- Monitored and analyzed marketing performance metrics, providing insights and recommendations for improvement.
- Coordinated events and product launches, ensuring successful execution and positive customer experiences.
- Managed relationships with external vendors and agencies to enhance marketing efforts.
- Developed and implemented email marketing campaigns, resulting in increased customer engagement and retention.

Education:

Bachelor's Degree in Marketing | University of California, Los Angeles (UCLA)
2012

Skills:
- Marketing strategy
- Market research
- Brand development
- Google Analytics, HubSpot, Adobe Creative Suite
- SEO, SEM
- Social media management
- A/B testing
- Team leadership

Certifications:
- Certified Digital Marketing Professional (CDMP)
- Google Analytics Individual Qualification (GAIQ)